Nissan America
Special Vehicle Launches
Vehicle launches across several years — each with its own personality, all unmistakably Nissan.
By special request from Nissan, I designed a suite of unique product releases across the years, as seen below. Each launch needed its own personality — a heritage sports car, a rugged family SUV, a work truck, an EV lineup. The Z ran as a vintage “Nissan News” broadsheet, Rock Creek as a national-park sign system, Frontier inside a camo-cut wilderness frame, and the Ariya as a clean infographic. In addition to depicting separate personalities, I worked closely with my writer to distill the technical information associated with each model into clear graphics and imagery. These one-off materials stretched the Nissan brand and enabled me to understand it at a deeper level. It allowed me to show that this brand could reach their target demographic in a way that truly resonated.
Nissan used these Fact Sheets in their 2022-2026 Press Kits.