A mini campaign of sustainability using leafs to anchor ideas, sectors, and pathways. This Illustrated, leafy, campaign started with a printed 8.5×11 piece created to handout at events, summarizing the aluminum industry's five-pronged, sustainable mobility roadmap. Rather than lay the five pathways out as a list, I built them as overlapping leaf forms — a shape that reads as growth and sustainability while solving a real hierarchy problem, letting five dense subject areas sit together without any one flattening the others. Each leaf carries its own color from the DriveAluminum palette.

The piece outlived the event and continued to be circulated and reused. The client appreciated the value and flexibility of the leaf design so much so that it graduated to a visual design system for the wider Sustainable Roadmap campaign — social graphics, PowerPoint templates, covers for reports, and additional collateral — everything related to the Roadmap tracing back to one recognizable idea.